Promoting your creative projects can be a daunting task, but it is important to put some time and energy into this part of the creative process. There is a saying that says, “If you build it, they will come.” Well, in the art world, you have to go a step further than just building; you have to let people know that you built something and where they can see it!
Here’s a basic list of actions you may want to take to promote your creative work :
- Compile names of all friends, family, colleagues and work mates who would be interested in coming to your art events. Enter them into a database or create a group mailing in your computer address book.
- Check with friends who have mailing lists and contacts. Ask if they would be willing to do mailings for your event.
- Send out e-mail or a newsletter describing your new project and showcase dates.
- At various points during the project send updates to your list on your progress and accomplishments.
- In your e-mail updates and promotional materials mention and give appreciation for the help you are receiving from friends and other supporters, along with any sponsors you are able to bring on board. This all helps build momentum.
- Collect images and write all information necessary for the design of promotional materials (postcards, posters, flyers etc.)
- Meet and collaborate with a graphic designer for design of promotional materials. (Go to elance.com to access a host of graphic designers available on the internet at a range of prices.)
- Finalize your promotional material with designer.
- Proofread! Proofread! Proofread!
- Deliver and pickup promotional material to printer or photocopy place.
Please join us later this week for the second part of our series on how to promote your creative projects!
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